Susan Southerland – business writing

In Uncategorized Posted January 8, 2015

Starting off the Year Right

I’ve never been big on New Year’s resolutions. I’ve tried them. I’ve watched other people try them. Somehow, they never seem to stick, even in business. So what do I do to ensure that my company gets prepped for a banner year? I reflect on what worked, what didn’t work, and what I didn’t get […]

By Susan Southerland

In Uncategorized Posted November 23, 2014

What am I Thankful for in Business?

I think most entrepreneurs would agree that starting and running a business has its ups and downs. In my career, I have certainly experienced both. Through the victories and the losses, it’s the lessons I learned and the people who were there to support me for which I am most thankful. From childhood, my parents […]

By Susan Southerland

In Uncategorized Posted November 13, 2014

Staying Productive on the Road

Holy cow, this has been a busy few months! I’ve traveled about three times a month since September. That’s a lot for me, especially since I have clients back home who need my attention—oh yeah, and the family. People ask me all of the time how I manage to keep it all together with my […]

By Susan Southerland

In entrepreneur, Entrepreneur Advice, Featured, marketing, Small Business Posted April 30, 2014

Writing for Business Series Part 4: 5 Ways to Make Money Writing

So far in this series, we’ve reviewed the importance of writing and how it impacts your business, the different forms of business writing, and five writing tools every business should have. Today, I’m going to discuss how you can use your writing to make money for your business. You’d be surprised what options are available […]

By Susan Southerland

In entrepreneur, Entrepreneur Advice, marketing, Small Business Posted April 16, 2014

Writing for Business Series Part 3: Five Writing Tools Your Business Should be Using Right Now

In my ongoing series about how and why effective writing impacts businesses, I’ve covered why this subject is so essential and the main types of written communication used by companies. In this post, I’d like to discuss some writing tools that all businesses should be aware of and, ideally, using in their day-to-day operations. Let’s […]

By Susan Southerland

In entrepreneur, Entrepreneur Advice, Small Business, Uncategorized Posted April 2, 2014

Writing for Business Series Part 2: Key Forms of Business Writing and How They Impact Your Company

In my last post, I discussed how writing can make or break your bottom line. Today I want to talk about the different types of business writing and how they can affect your company. Once we’ve reviewed those, I’ll offer some tips on how to control the quality of written communication in your business. Types […]

By Susan Southerland

In entrepreneur, Entrepreneur Advice, marketing, Small Business Posted March 21, 2014

Writing for Business Series Part 1: How Writing Can Make or Break Your Company

There is no overstating the importance of effective communication when it comes to running a business. Key information travels from the top down, so business owners must be able to communicate clearly with their staff, as well as with peers and potential clients. With technology being so prevalent in today’s business world, writing is quickly […]