Recently, we received an email from a wedding planner that had just listened to Susan’s presentation on The Susan Southerland Secret. She went directly from the presentation into a meeting with a bride and was delighted to email us that she booked the client on the spot at that meeting. She attributed it to the skills she had just learned only hours before at Susan’s presentation.
This was a wonderful testimony to our concept and what resonated with me the most was the element of immediacy. We talk about how today’s bride wants things yesterday, but we rarely consider how much we, as vendors, crave that as well. In an ideal world, brides would book us immediately, but that rarely happens, right? Well, what if it did – often?!
The Susan Southerland Secret has taken into consideration the importance of immediacy for both brides and vendors. We’re excited to share these techniques that have worked well for others that focus directly on how to present just the right information for different bridal personalities that allow brides to make good decisions quickly.