Karen Gingerich is the Operations Supervisor for Just Marry!, Inc. and its sister companies, Just Mitzvah! and Just Right! Destination Management. She has also been a freelance editor and writer for more than fifteen years, and co-authored The Susan Southerland Secret: Personality Marketing to Today’s Bride with entrepreneur Susan Southerland. When she isn’t managing three big event companies, Karen writes young adult fiction novels under the pen name Raine Thomas.
A show of hands: how many of you use some form of social media in the course of your business?
Okay, so I can’t really see you. (Seriously…you can put your hand down). Regardless, I’m confident that the majority of you use at least Facebook or Twitter, two of the most popular social media sites. Others of you may use LinkedIn, Pinterest, MySpace, Google+, Foursquare…well, I’m sure you get the idea.
There are hundreds of available social media sites, with many more cropping up every day. Which one(s) work best to help promote a business varies by industry and user. This post isn’t dedicated to analyzing which social media site you should use. Instead, I’d like to share some tips on etiquette and the effective uses of social media in general.
I’ll preface this by stating that I started actively using social media in the course of my fiction writing career. It was an awkward beginning, at best. It took some floundering to find my way, but I quickly built a strong following on both Twitter and Facebook, and I’m making headway on Pinterest and Google+. Fortunately, what I’ve learned can be modeled across multiple industries and social media avenues.
Here are some of the tips I’ve picked up along the way.
Are you seeing a trend among the above tips? You’re right. The bottom line is that if you want to make the most of your social media platform, you have to conduct yourself in a way that might seem counterintuitive. Rather than constantly promoting yourself and your business, focus on helping promote others. In the equivalent of social media karma, your efforts will definitely return to you two-fold.
What tips do you have for entrepreneurs trying to make the most of their social media platforms? Speak your mind below in our comments section and don’t forget to share the knowledge with your social media followers!