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The Susan Southerland Secret: Personality Marketing To Today’s Bride Now Available at Barnes and Noble.com
(August 2011) Orlando, FL – Wouldn’t it be wonderful if you were able to communicate so effectively during a sales consultation that a bride wouldn’t desire to meet with anyone else? What’s the most effective way to manage client expectations and problem solve? Do you sell a client in the beginning and lose opportunities to upsell along the way? You can find out the answers to these questions and more with a new book available on Barnes and Noble.com called The Susan Southerland Secret: Personality Marketing to Today’s Bride.
The book was just published this month and is listed on Barnes and Noble’s Rising Star section, which introduces the most exciting new books and authors to readers. The book shares Susan’s unique and proprietary view of clients and their personalities, and teaches entrepreneurs and marketing teams how to better relate to and sell to clients.
Content includes everything from how to present new business proposals to clients to the initial client planning meeting, from explaining why today’s brides are not the same as yesterday’s as well as the four specific client personality types and how they prefer to be serviced.
“This book will help businesspeople hone their business approach and should result in a paradigm shift in how their team relates to clients and prospective clients,” says author Susan Southerland. “By learning how to effectively apply The Susan Southerland Secret to your current marketing and sales efforts, you should not only increase company’s revenue but the added bonus will be a reduction in overall stress levels for both you and your customer.”
The book is co-authored by Kristy Chenell of Couture Consulting and Karen Gingerich of Just Marry!, Inc. For more information or to purchase, please visit Barnes and Noble.com.
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About The Susan Southerland Secret
The Susan Southerland Secret is based in Orlando, Florida. Southerland’s company focuses on unique approaches to all sales and marketing of all weddings, from intimate to extravagant, from cultural to destination, leading the way to making a lifetime of memories. Southerland tours the country teaching and speaking and is available to speak to your group as well. She is also the exclusive wedding planner partner for Universal Studios Orlando. For more information, go to www.susansoutherland.com. Follow us on Facebook.com (Susan Southerland Secret), Twitter.com/Susansoutherlan, on YouTube.com at SSoutherlandSecret and blogging on PefectWeddingGuide.com.
